Julie's Blog

The most important question a small business owner needs to be able to answer is “who are you”? Yet this is often the most difficult question to answer. The next question you need to be able to answer is “why should I care”? In other words, what can YOU do for ME.? That is the bottom line – period!

How you define yourself is your brand. Your branding strategy includes your company’s name, logo, website, and social media tools. How your brand is perceived by your potential customers will define your reputation.

Your branding strategy and reputation will be the key determining factors in your success. Don’t jump into the internet or any marketing initiatives without a PLAN! If you proceed without a marketing strategy, you will more than likely end up lost on the World Wide Web in social media frenzy and your brand will be lost to your potential customers. Marketing is no different than other important areas of our personal lives. You don’t just live day-by-day in the hopes that someone is going to knock on your door and hand you money to pay your bills. That is assuming you have a door and a home. Doctors don’t go to sleep one night and wake up the next day an MD. They plan their future by attending medical school, going through their residency and then they can start practicing medicine. Give your business a fighting chance by giving it the same considerations you would other important areas of your life and P -L-A-N!