Marike's Blog

Did you know that 80% of the press releases is judged on the heading?

It's the first most important reason for a journalist to even consider reading a press release. 56% of the press releases are actually read. The heading determines if you are part of the 56% or 44% of the press releases that hit the rubbish bin right away.

There are editors that receive over 200 press releases per day. It sounds more than logic that they will scan on the heading first and then check out the newsvalue. So you better make sure to raise eyebrows with your heading or at least catch the attention.

Another good thing is to put the sender in the heading (that's you!). In those case that you might have a (good) relationship with the journalist or editorial staff, they will be inclined to read your press release.

I'm interested in funny heading that scored - if you have any examples, I'm very happy to hear about them!

Warm Regards,

Marike