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Sales Lessons from Barack Obama Part Three
Posted: Feb 1st, 2009 by
Category: Sales
Barack's Endorsements, Testimonials, Strategic Alliances and Partners
Collin Powell, Stephen Spielberg, Oprah Winfrey, Ted Kennedy, Caroline Kennedy, to name a few endorsed Barack Obama. He appeared on Oprah Winfrey's daytime talk show in 2007. Many people believe that probably earned him at least one million votes. Endorsements are powerful and they delivered for Obama. Barack was earning testimonials from fellow national politicians, entertainers, east and west coast, north and south, whites, blacks, Latinos and local neighborhood leaders and VIPs. Labor unions contributed $160 million to the Obama campaign. Barack had many organizations working on his behalf. Even the media appeared to be on his side! This served as a foundation to build a nation-wide volunteer force and earn more campaign donations than any other politician in history!
Action:
How many referrals have you earned this month? How many testimonials do you have on your website? The best way to increase sales is to have endorsements and testimonials from your target market. It is essential to ask for and get testimonials. It is best method to generate new business. Additionally, it is important to develop strategic business partners and alliances. These marketing efforts will potentially increase company sales. Not only for you, but for your partners too! Find opportunities were you can collaborate with other companies in non-competing businesses to maximize sales.
Edited: Feb 2nd, 2009
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