Stephanie's Blog

Unless you live in total seclusion, you have  probably heard the term Social Media. In the past few years "Social Media" has gone from 0-60 quicker than James Bond's Aston Martin.

Like anything new, innovative, and unscalable; Social Media has caused quite a stir around the business world. It is the avante garde way of doing business. While some businesses, corporations and marketers are embracing it with open arms; others are a bit more skeptical.  Social Media in its simplest definition is a collaboration of ideas and interactions among different people through the use of technology.

But what about the word is causing such a riot? Is it because it is not quantitative? (Business people are all about the numbers.) Social Media doesn't have a numerical equation. It doesn't equal MC squared. Nor does it equal the cost minus the price. Or perhaps it is elusive because it represents the unknown? But if you break it down social media is not much different than media has traditionally been.

Think about traditional media for a moment. Its purpose it to inform.  It is used to share stories, ideas, emotions, and reactions. Newspapers, TV, film, books and magazines all accomplish this goal. In essence traditional Media is social.

While it is limited, Social Media, or New Media is infinite.  It is infinite because the medium is the internet or a wireless device that connects you to the world.  It brings the audience to an infinite level where there are as many possible interactions as there are people.  Sharing has become a lot easier and more accessible to more people.

B.L. Ochman, Social Media Strategy Consultant and author of WhatsNextBlog, says, social media "has given everyone the tools to work for creative capitalism and positive change." 

The E.Factor has given you those tools. Use them and watch your business grow! Welcome to The E.Factor!