Allen's Blog

In my final installment of HOW TO GET PAID IN THE RECORD BUSINESS I want to look at some non traditional means of revenue directly related to the Recording industry.

I have been and continue to be a strong proponent of International music sales and touring. I personally feel that this is a massive underused revenue stream, and having been involved in the MIDEM conference for the past 16 years I have first hand knowledge of the International marketplace. One of the prime sellers within this International community is performance DVD and Video.

VIDEO / DVD SALES

Almost all of you reading this article are familiar with the touring act, that artist or group that has acquired a decent stage show and is on the look out for more dates. These are the prime candidates for DVD / Video creation. Start digitally taping your performances and reviewing these tapes. If you can afford to have a 2 or 3 camera shoot at a few of your gigs you will find that you now have some pretty spectacular footage. This footage can be edited into a long form music video (5