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EFactor Presents: Entrepreneur Evangelist vs Corporate Lacky

Entrepreneur or Corporate? Which do you prefer? Can’t decide? Let the debate commence! See who will come out on top!
After attending, you’ll have insights on:
  • Pros and cons of being an entrepreneur and working for corporate
  • Which structure is right for you
  • Transition from entrepreneur to corporate and vise versa
  • And much, much more!

Ria is an experienced fashion entrepreneur who has successfully launched fashion products, retail stores, and e-commerce businesses. From brand launches, business, marketing & sales strategy, to production, and retail concepts, her expertise lies in creating meaningful experiences with vision, as well as commercial value.
Kasia is an ACE certified nutritionist who is passionate about eating the right foods for optimum health, fitness, and energy. Her consulting practice, EatFit, provides services such as nutritional education, long term eating strategies, exercise programs, and personal coaching.
Ruffino has a varied and unique background in real estate, including providing production and location management services to some of the entertainment industry’s most successful companies. He has also produced a range of entertainment industry awards shows, and served as President of the Orange County Film Commission for 4 years. Paul was also a pioneer in the development of the then burgeoning field of Infomercials and Reality Television.
Laura founded Artmeme to empower and educate creative entrepreneurs by providing art and business resources, lectures, workshops and news globally.
Lisa is an award-winning serial entrepreneur and president of FutureLAB Media. Prior, she has been the co-owner and COO of the 43rd fastest growing inner city company in the US, a Director of Strategy at Scient, a global professional services firm and a corporate recipient of a grant from The Clinton Foundation. Currently, she teaches entrepreneurship and sustainability at FIT. She's been featured in many fine news outlets including: BBC World Business Reports, the NY Times, ABC World News Tonight, CBS Early Show, Crain's NY Business, and more.

Thank you to our Sponsors:


If you have any questions, please contact Tjitske Risselada
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Note on Pricing:
Early Bird Special - $10 (Ends 3 weeks before event date, sign up early!)
Regular Price - $15
Price at the door - $20




Corporate go-getters and independent entrepreneurs – we all know people who identify as either one of these or the other, but it may not be so easy to define ourselves. EFactor took the matter to QuickSuites in NYC this earlier this month with “Entrepreneur Evangelist vs. Corporate Lackey,” a friendly debate that brought together these two schools of thought to duke it out and determine which might be best fit for our modern age of industry. Attendees heard the pros and cons of entrepreneurship and corporate pursuits, how to transition between the two, and tons more.

First to speak was Ria Browne, an experienced fashion entrepreneur who’s no novice to successful launches of fashion products, retail stores and ecommerce businesses, and whose expertise is found in making meaning come to life with vision and commercial value. Browne told a tale of evolving entrepreneurship – from how she started Mella, a designer flip-flop purveyor, to ultimately selling it to Scoop after realizing she didn’t want to work in fashion anymore, and ending up working at a store in Brooklyn, called Pomme, where she eventually became owner. In just a few years, Browne explored many different levels of employment and entrepreneurship, and finally found one that fit.

Next up to speak was Kasia Michalski, an ACE-certified nutritionist who builds balanced diets around optimal health, fitness and energy and runs her own consulting practice, EatFit, which helps teach people about the food they eat and the exercise that’s right for them. Michalski shared the issues she took with working in the corporate world – a few things for the crowd to consider.

Paul Ruffino spoke next. Ruffino’s diverse professional background in real estate, entertainment location management services, awards show production and reality television concept development makes him an expert self-starter and model entrepreneur. Ruffino spoke on self-worth, and encouraged attendees to create their own value by developing ideas and skills, and making a plan that they can stick to. He also added that the early phases of entrepreneurship may not be very pleasant all the time, but that eventually you’ll get to doing what you love. Corporate America, said Ruffino, works nicely for those who require structure and self-discipline, not to mention a competitive salary. But, he added, in the corporate world, you’ll never make as much as what you give to the company is worth.

Next to speak was Patrick Peters, who founded Appsulting, a startup that connects app developers to consumers in innovative and constructive ways. Peters says he always knew he wanted to be an entrepreneur because he knew he never wanted anyone but himself to determine his self-worth. He began his professional career in a corporate job at the Institute of Research where he gathered the knowledge he knew he could eventually take to the entrepreneur world. He then followed his vision to build his first app, which led to his very own company.

Finally, the audience heard from Lisa Hendrickson, president of FutureLAB Media an award-winning serial entrepreneur and award-winning serial entrepreneur. While some people run to corporate employment for job security, said Hendrickson, it’s not a great idea – you can get laid off in a corporate job, ut as an entrepreneur, you can’t – you only count on yourself. Hendrickson, who is already onto building her eighth company, is always trying to discover where the money is and where the opportunities are. Putting to work some of the lessons she learned while working in corporate America, Hendrickson creates companies as if she is creating worlds – always keeping in mind her employees, their happiness, and her companies’ bottom lines. Entrepreneurship, she said, can change the world, and there’s no reason to be stuck in a corporate job where you can’t have vision and you can’t instigate change.

Our fascinating presenters left attendees with quite a bit to think about, but one thing’s for sure – everyone learned something about the way they work in the world, and maybe a few people were moved to try something new! We’d like to thank all of our presenters, our sponsors, FreshDirect, Pelzer’s Pretzels and Hint Water.

If you’d like to join in on the EFactor fun and find out more about events like these, become a member today, and check out the events calendar here!







6:30pm - 7:00pm Pre-Event Networking Session

7:00pm - 7:30pm Keynote Speaker

7:30pm - 8:00pm Panel Discussion

8:00pm - 8:30pm Audience Q&A

8:30pm - 9:00pm Post-Event Networking Session

9:30pm - Event ends



Image courtesy of FreeDigitalPhotos(dot)net

"Hi David, if there is an interest, yes, we would love to create. Will keep you posted."

Janine Just on Mar 4, 2013

"Will this event, or one very similar, be offered in Boston?"

David Kellogg on Mar 4, 2013

"Looking forward to meeting everyone on Tuesday! Make sure to extend the invite to friends and colleagues, the more the merrier. "

Janine Just on Mar 1, 2013

15.00 for you