With experience in social media, PR, brand marketing, eCommerce, digital media, content, search marketing and strategy, our panel was ready to tackle the topic at hand and address audience questions. There was a lot of great discussion on PR, marketing strategy, social seeding and email marketing that yielded several great takeaways and “look this up when you get home” notes.
A few favorite’s from the night that we found extremely useful, important and well worth looking into:
PR: Where do you begin?!
RESEARCH! Make a spreadsheet with every blog, media outlet and organization you want to contact and find the person you want to talk to. List their contact info including their email and twitter. Do your DUE DILIGENCE… it’ll pay off.
Marketing Strategy: Establish your OWNED content before going after your EARNED!
What does that mean? Set up your Twitter account, your Facebook page, your Pinterest page, your website, company bio and blog. You own that content. Then and only then you can start asking that your target audience be interested in you, talk about you, share your company with their friends, etc., that’s content you EARN!
Social Media: Always have GOALS!
Sure, social media is fun, and you can have fun using it, however, as a business, each platform you use should align with specific goals — and you should refer to those goals monthly, weekly, daily – always have them in mind when interacting with your customers. How do you set these goals and how do you measure them?
by Evona at WorkBar Boston.
Don’t forget to join our Boston Event Attendees Group to stay connected with local entrepreneurs, follow-up with speakers, and be the first one to know the latest updates about our future events.