EFactor E.vents

EFactor Presents: Gaming and Social Media

Elizabeth Shaw once wrote on Mashable.com “Adding a few visual game elements to a brand’s site in order to “gamify” a marketing strategy and increase engagement just isn’t enough. To be done right, gamification must take a behavior-focused approach.  For instance, by offering rewards for user actions, consumers are more likely to engage with a brand — that is, visit the site more often, register, linger and invite friends. But while gamification is a major buzzword among interactive marketers today, game use isn’t new.”

In this EFactor event, we’ve invited an incredible lineup of panelists and speakers to take you inside the world of gaming and social media.  What are some ways you can learn to:

1. Entertain your consumers in new and creative ways
2. Utilize social media to enhance the fact that your consumers are always looking for ways to entertain themselves!
3. Easily iterate gamification strategy to your market
4. Follow the path of early starters.  You will learn to focus on these keys: involvement, interaction, intimacy, and influence.

Register for this event today.  Network with gamers, developers and other entrepreneurs who are also learning to create compelling content  to keep users engaged and entertained!

About the Speaker: 

Roger Dickey is a serial entrepreneur & angel investor. His first company, started in Austin in 2006, was an “Airbnb for tutoring.” His foray into the game industry began in 2007 when he started a company that developed Facebook apps. They moved quickly, building 19 apps, with the most popular driving over 10M daily pageviews. Within 8 months, his startup was bought by Zynga, where Roger went on to found Mafia Wars, which reached 45.5M users by 2010. While at Zynga, he also founded FishVille along with 5 other titles in his 3 years with the company. In his final role, Roger served as an international product team advisor helping the company grow their games in India, Japan, and China. Since leaving Zynga, he has started a new company in San Francisco. Alongside his work at Zynga, Roger began angel investing and advising startups in June 2010. His investments include Facebook, Addepar, DotCloud, E La Carte, Internmatch, HiGear, Ecomom, Speakertext, Wanderfly, and more.

Damon Grow is a top serial game designer for social games. He previously was founder and CEO of Shattered Reality Interactive in 2005 and Rocket Ninja in 2010, a venture-backed social gaming company and was formerly the Creative Director of Lolapps where he built their X-Wars games, Yakuza Lords, Diva Life and Band of Heroes. Previously, Damon served as Head of Games at ROFLplay (acquired by Lolapps). Damon is a funded entrepreneur raising millions for previous companies and was a TechCrunch 50 finalist in 2008. 

Annie Chang is the co-founder and Head of User Experience at Lolapps, where she oversees user experiene and product design at Lolapps. Lolapps is a social games and technology company venture backed by Polaris Venrue Partners and Ron Conway. Founded in 2008, they took applications to the next level by building the quiz, gift and game crator platforms for customizable user-genterated applications reaching over 100MM users on Facebook. In 2010, Lolapps released hugely successful Ravenwood Fair, which has gained over 25 million monthly active users across multiple social netowrks worldwide. Powering their user experience on a technology level is the Lolapps Fliso Engine. Fliso (Flash Isometric engine) is the industry-acknowledged highest proformace engine for running isometic Flash games. Avaliable for licencing, the engine is already being utilized by four out of the top five social games developers. In additon, Annie was named one of the Most Influential Women in Technology by Fast Company magazine in 2010. 

Just a tip: If you are planning on attending more than one of our events this year (6 events held in every city we host them), why not get our Events Access package which only costs US$36 per year? A great price for 6 events or more!