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EFactor Presents: The Ins and Outs of Entrepreneurship

Thinking about venturing out into entrepreneurship, but just too scared to take the first steps? Not to fear, Entrepreneurship 101 is here! Learn the basics of entrepreneurship, the failures and successes, and hear inspiring stories and their journeys from entrepreneurs themselves! 
Join EFactor for an information packed event with entrepreneurs who have done it all and can share their advice, expertise and answer your burning questions!
After attending, you’ll have insights on:  
● Basics of marketing
● Generating business plans 
● Types of organizations for your business
● Funding 
● Legal ethics
Food and drinks are provided by Orrick.

Amanda Galton, Senior Associate, Emerging Companies at Orrick.
Amanda is a senior associate in the San Francisco office and a
member of the Corporate Group. She works with a broad range
of public and private companies on corporate legal matters.
Oliver Starr, the Chief Evangelist at Pearltrees (dot) com, is an entrepreneur and executive with significant success and experience in business development, community building and social media, blogging. He has also had significant success and experience with mobile technology and applications, marketing copy writing, business strategy, and sourcing of capital from investors. He has founded several companies, which were acquired. Additionally, he has consulted for companies like Microsoft and Nokia. Moreover, he has blogged professionally for 5 years and was the first employee for TechCrunch.

Amy Jin, after graduating from the University of California, Berkeley, Amy spent 5 years at OpenTable in sales. In 2011, she and her partner founded MEI New York, a designer womenswear label. She currently works as a Strategic Partner Manager at Google. She shares her story with EFactor members on her journey with her clothing company start-up and how she manages time between her brand and work at Google.


Orrick is one of the world’s leading law firms for the representation of entrepreneurs, emerging companies and investors. As an additional resource through our emerging companies practice, we provide entrepreneurs with our TOTAL ACCESS Event Series. The series offers entrepreneurs business, tactical, and legal education from experienced industry CEOs, venture capitalists, and Orrick lawyers.
If you have any questions, please contact Tjitske Risselada
Just a tip: If you are planning on attending more than one of our events this year (each city hosts at least six events), why not get our Events Access package for only $45? Enroll today and save!
Please let us know via member support if we can assist you with anything at all.

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Just the Basics with “Entrepreneurship 101” in San Francisco

EFactor went back to basics in San Francisco with “Entrepreneurship 101,” a no-nonsense primer of all things entrepreneur, including an overview of basics and plenty of first-hand accounts of successes, failures, inspirations and journeys. This panel featured speakers Amanda Galton, Oliver Starr and Amy Jin.
Amanda Galton is a Senior Associate of Emerging Companies at Orrick. She has nine years of practice under her belt working with a diverse group of companies on corporate legal matters. Building an A-Team that will help you grow your company, and attending relevant events to scout for promising new talent, said Galton, are important steps for new entrepreneurs. You need more than a great idea, she said, you need to also be able to execute one — and a unique and dynamic team will make that happen, especially if you can manage them and link the ideas and talkers with executers. Writing skills, Galton added, are equally essential, along with trying to be as active an alumnus as possible at your college or university, where resources abound. Galton said she’d like to be remembered simply for making people’s ideas happen.
Oliver Starr is the Chief Evangelist at, and is an entrepreneur with plenty of accolades in the fields of business development, community building, social media and blogging. The original employee at TechCrunch and a former consultant for companies like Microsoft and Nokia, Starr explained to attendees at this event that ample preparation and excellent coaching are crucial to novice entrepreneurs seeking investors. He also emphasized the importance of picking good board members, since they ultimately are the people that fight for you. Staying well read and developing your writing skills (especially when it comes to writing headlines, which he thinks are important attention-grabbers), added Starr, are also important — among his necessary reads are Rules for Revolutionaries by Guy Kawasaki, and Cash Copy by Jefferey Lant. Knowing how you want to be remembered, Starr said, is also important — he himself hopes to be remembered for delivering ideas to people without all the background noise.
Amy Jin is a current Strategic Partner Manager at Google, with a background in sales and fashion startups, including her own line of womenswear, MEI New York. Jin’s advice to attendees is to always be able to pivot — flexibility is of the utmost importance in today’s business environment. In terms of education, Jin added that she thinks some background in finance would be very helpful when it comes to understanding the money matters behind starting a business. At the top of Jin’s list of inspiring books is the Steve Jobs autobiography — necessary reading for all businesspeople.
We’re sure our attendees were invigorated by this evening’s indispensable advice from seasoned professionals, and we’re so happy to have been able to connect the pros with those who are just getting their feet in the door. We owe a special thanks to our sponsor for this event, Orrick, one of the world’s leading law firms for the representation of entrepreneurs, emerging companies and investors.
Like the sound of this event and think you want to scope out something similar coming up in you area? Join EFactor today and check out upcoming events right here.



Note on Pricing:

Early Bird Special - $10 (Ends 3 weeks before event date, sign up early!)

Regular Price - $15

Price at the door - $20



6:30pm - 7:00pm Pre-Event Networking Session

7:00pm - 7:30pm Keynote Speaker

7:30pm - 8:00pm Panel Discussion

8:00pm - 8:30pm Audience Q&A

8:30pm - 9:00pm Post-Event Networking Session

9:00pm - Event ends

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