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EFactor Presents: Event Marketing 2.0: New Ways to Use Social Media and Branding

EFactor Presents: Event Marketing 2.0: New Ways to Use Social Media and Branding

EFactor partners with Constant Contact, introducing you the most convenient and efficient way to maximize event marketing for your business.  Marketing and branding has progressed to new levels in recent years, with emphasis on utilizing social media and online services to the ultimate degree.  Erik Mintz from Constant Contact will show you methods on: fastest ways to event marketing, auto-fill event invitations and online registration forms, how to go about ad-free email invites with your own brand while saving money and time.  We have also invited several Bay Area companies to discuss modern approaches to expand your company’s brand and marketing abilities using social media:

Social G2 is a company that helps companies drive traffic, acquire registrants, users and customers by executing dozens of social media marketing campaigns.  Skip Sanzeri, CEO and Founder of Social G2 will present creative ways to launch a new product/service, build audience buzz around your brand, and create direct sales. 

Heather McGough, founder of Urbanity Events, will also join the presentation on personalizing event marketing.  Heather will focus on a combination of marketing your events to the actual implementation of building a successful event through various ways of social media, PR and marketing efforts. 

Adding to this amazing lineup of companies and speakers, we will also feature LaunchSquad, a PR and digital communications firm that helps startups and high-growth companies build their brands. Jason Mandell, Co-Founder of LaunchSquad, will discuss how the world of PR and marketing is going through a dramatic metamorphosis that focuses on story, content and two-way customer engagement. 

Join EFactor and this incredible lineup of speakers, filled with founders and entrepreneurs.  Learn new and exciting ways of event marketing, social media strategies to amplify your company’s brand!  

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This event had a great turnout, with many people specializing in event marketing industry.  Constant Contact’s Erik Mintz gave many pointers on: important tools for small business marketing, the importance of permission marketing - which is centered around obtaining customer consent to receive information from a company or organization, building relationships through engagement marketing, and defining event marketing as: promoting your events to look professional, while capturing online registrations and payments with ease, to working smarter by tracking event progress...etc.

The panel was filled with great insights with last minute additions from Constant Contact: Elyse Tager and Mark Schmulen.  Mark, especially, answered so many questions that the audience were so eager to ask.  All in all, people stayed after the event to get some one-on-one, face-to-face time with all the panelists.  Great turnout on a nice summer day in San Francisco!



Note on Pricing::  

Early Bird Special - $10 (Ends on June 29th, sign up early!)

Regular Price - $15

Price at the door $20


6:00pm-6:30pm Event Start/Networking

6:30pm-7:00pm Speaker: Erik Mintz, Constant Contact

7:00pm-8:00pm Panel Discussion

8:00pm-8:30pm Q&A

8:30-9:00pm Networking

9:00pm Event ends

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