Blogs

The other day I had the privilege of watching U.S. Navy Commander Mike Abrashoff, as he delivered a speech at a conference where we both were speaking.  It was a pleasure to share the stage with this amazing man.

There are still a few who think social media will not be able to replace traditional media because of the cons that accompany it. But statistics and popular votes seem to be proving them wrong. There are various studies...

There's no escaping it: these are uncertain times. Everyone's tightening their belts and the economy has slowed down so much, a snail could overtake it. If your business is going to have a chance of making it...

A lot of companies have worked with an outsourcing partner to decrease the number of shortcomings that occur, reduce costs and restructure procedures. These advantages have already made certain impacts on various...

Customer Congruency: When what we promise and what the customer receives are thought to be the same.
Lately I’ve been blurring the line between customer service and marketing – and customer service...

Starting an online business is certainly no get rich quick scheme, but with a good online marketing strategy you can quickly grow a profitable venture. Follow some basic principles and you can achieve success, whether you...

What do you call your employees… employees?
Some companies have chosen to label their employees something other than employees. They call them team members, associates or other more endearing and...

According to Wikipedia , Big Data is a collection of data so large and complex it becomes difficult to process…  However, many companies embrace a different concept of Big Data. While the collection of data...

Paper remains a paradox for many small businesses. They know that paper-based systems are inefficient and prone to costly errors, but are not sure how to go about replacing them.
The potential cost...

PR crisis management is essential for businesses of all sizes. However, good PR practices can be used to avert disaster rather than just deal with situations as they arise. Here are some of the key ways that you can use...