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May 12th, 2013
"If Customers Can Own Our Brand, Can Also Own Our Business"
142 Views
Is a customer loyalty program really a loyalty program? Does the typical customer enrolled in the program feel some sort of connection beyond the rewards, points or discounts they receive? We...
Mar 29th, 2013
"Overnight Successes: The Profits and Risks of Internet..."
14 Views
Facebook’s rapid ascension from dorm room startup to multi-billion dollar enterprise has already been mythologized by Hollywood, and the company’s tumultuous origin story has become a permanent fixture in...
Feb 11th, 2013
"How To Run a Successful Kickstarter Campaign?"
388 Views
Kickstarter.com is an online funding platform for creative projects and an excellent resource for young entrepreneurs looking to get their ideas of the ground. One of the most successful Kickstarter campaigns is LIFX, an...
Jan 10th, 2013
"How to Use Big Data to Improve Customer Retention"
260 Views
In the world of business we know that there is the magic 80/20 rule. What we mean by this is that 80% of a company’s future profits come from 20% of its existing customers. Therefore, retaining as many customers as...
Nov 9th, 2012
"80 Percent of Customer Service: Just Being Nice"
255 Views
Woody Allen once said, “80 percent of success is just showing up.” To that I would add, “80 percent of customer service is just being nice.”
This fits in well with my recent focus on the...
Nov 1st, 2012
"Why would you partner in strategic alliances?"
216 Views
In the previous article in this series we looked at what strategic alliances are. In this article we will dive into the reasons companies can enter into strategic alliances. These reasons can be categorized into three...
May 21st, 2012
"Talking Leadership With Jason Barger"
795 Views
Jason Barger is a globally-celebrated Author/Speaker/Consultant, creator of the "Step Back from the Baggage Claim" Movement, and leadership expert. As Founder of Step Back Leadership Consulting LLC, he adds value to...
Feb 15th, 2012
"Another China success story: Starbucks"
1109 Views
A recent article by CNBC on Why Starbucks succeeds in China while others haven't is yet another example of how companies can succeed in the world's most challenging market. As the author begins the article:
Nov 18th, 2011
"Member Spotlight Full Interview: Jason Barger"
767 Views
Jason Barger is an Author/Speaker/Consultant, and creator of the "Step Back from the Baggage Claim" Movement
T.A: What inspired you to become an entrepreneur?
J.B: I think I'm...
Aug 14th, 2011
"Reaching out to the World"
635 Views
Through helping my clients discover their passions, it seems to me that entrepreneurship was manifested just for this purpose!
You have amazing desires locked within you, held back and disconnected...