Join us for an event that is all about understanding Trends.

Pictures and links can be found in E.Factor newsitem part 1 and part 2).

Of this event there are two E.Factor video's:
E.Factor Event Video Recap: Following the Trend
E.Factor Event Video Recap: Following the Trend part 2

Keynote Speakers:
 
Rob Wagemans - Concrete,
As founder of the cool Dutch design crew "Concrete", Rob Wagemans has created some of Amsterdam’s hippest venues, including the ground-breaking, much-copied Supperclub for which he won the Dutch Design Award.
 
Marjan Ippel - Talkin' Food, Watching Foodtrends
Marjan is a foodtrendwatcher cum culinary journalist. She lectures and organises workshops on food and foodtrends, writes articles and books on the same subject and gives à la carte food(trend) consults to the food industry and restaurants. When a new restaurant or food concept - she's game!!

Andrea Wiegman - Trends & Consumer Insights
Andrea  (1973) is publisher and editor of Second Sight, a monthly Trend magazine and online platform for trends and trendwatching. 
Andrea has been in close contact over the past 11 years with Dutch and foreign trend-professionals. In her former life, she spotted young talent for the magazine "Eye" and continues this now under her own label Second Sight - taking it to a next level. As Andrea explains: "Second Sight is aimed at improving understanding of the profession Trend Watching and share various visions for our future with my audience. I think trendwatching, forecasting, trendanalysis or research - whatever you may call it - is a very important profession as much in the world is changing more and more rapidly. Whether you look at a new hype, or fashion or at mentality changes that are rooted deep in society's fabric. I like to look at the World in transition - offering unique chances and opportunities for those that care to see it"

Ronald Hooft - Interior Design for Bars & Clubs.
Using mixed colours, textures and periods to come up with Sinners, an Amsterdam club with a stairway to Heaven.

As a graduate from the Rietveld Academy, Ronald Hooft has developed an eye and a feel for design. His most  succesful projects are Amsterdam nightclubs Hotel Arena and Escape and restaurants as Brasserie Harkema.
The atteion to colour and the mixture of textures and periods is typical of Hooft, who calls the style ' tight but cosy' . He adapts his personal taste and interpretation of fashion to the individual client. In designing a nightclub, he says that the task is ' to make a space attractive for people right now. You can't be too avant garde; you have to be spot-on in terms of style.' Though Hooft believes that the style of a club interior is unlikely to remain relevant for more than five years, his structural refurbishment of Sinners appears sound enough to last for a decade or more. ' If you peel of the skin, what you ar e left with is still a great space.'

The Event will be moderated by Micky Hoogendijk.

Micky is a ubiquitous creative spirit. She is active in the world of art from inception to concept creation, production of events and her grand passion - acting - for which she won the award "Best Actress in a Feature Film" at the New York International Independent Film & Video Festival in October 2008. Her many points of inspiration and experience and positive outlook on life, make her knowledge and international network as varied and interesting as you will find.

 
Venue: Spaces, Herengracht 124-128, Amsterdam
 
 
Fees: €30 for basic members. First and Business Class members FREE

Any Basic Member attending the event, will receive a full refund of the US$40 fee if they join as a premium member in the 48 hours following the event. So invite your friends and let them test-drive E.Factor!