E.Factor Trend Event Amsterdam pictures, links and video's

In their great Amsterdam lounge E.Factor presented their "Following the Trend" panel-discussion (the 21’th of january). A second newsitem you will find here.

Micky Hoogendijk moderated the discussion. Panel members were:

• Rob Wagemans (architect and founder of ‘Concrete’)
• Ronald Hooft (artist and decorator)
• Marjan Ippel (foodtrendwatcher and culinary journalist)
• Andrea Wiegman (publisher & editor of ‘Second Sight’)

Micky opened the session by mentioning the inauguration of  Barack Obama a day earlier. The panel-members shared their vision concerning understanding recent trends with the EFactor members.
Shawn Kent wrote in the Discussion Forum:
"The conclusion of the 1.5 hour panel was that the most important TREND hovers around these thoughts: honesty, real-ness, hand-made, specific/customized/niche versus mass."

After the discussion the E.Factor members had the opportunity to network enjoying the perfect martini's.

Besides the pictures below, some pictures of this E.Factor event can be found on Flickr.

Of this event there are two E.Factor video's:
E.Factor Event Video Recap: Following the Trend
E.Factor Event Video Recap: Following the Trend part 2

Rob Wagemans	Micky Hoogendijk
	Ronald Hooft
	A trend: Poken
Marjan Ippel and Andrea Wiegman
E.Factor homepage