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Pitch it in Person with Steve Rubel

We are pleased to announce our next #EFactorNYC event, Pitch it in Person. Four marketing and communications tech start-ups will give a panel of judges their best pitch for a chance to win funding. Our experienced panel of judges will include, Adrie Reinders, EFactor Co-Founder and CEO, as well as venture capitalists and start-up advisors. Steve Rubel, Chief Content Strategist for Edelman will provide the keynote presentation.

Our first Pitch It in Person  featuring Kevin Harrington of Shark Tank and was sold out event. Over 150 entrepreneurs, investors and business professionals were in attendance. This year will be another extraordinary experience that we are sure you don’t want to miss. Grab your seat today! 



Clycked is a new online dating site that takes the experience of meeting through friends & family - online. Each member selects 20 (or fewer) of their good friends, and you then get to see that network up to three degrees of separation. Married friends are marked as Wingmen, and single friends as Daters. Friends can help make introductions and recommendations. Making dating more natural.


Hotels Upfront focus on enhancing the overall travel and lodging experience with customized on demand hospitality services and amenities, created your way. Our goal is to provide extended hospitality services and amenities to travelers on demand, where ever they go. We provide wonderful desired offerings the way travelers want it, delivered to the destination of their choice, without the hassle, wasted time, effort and money. We provide on demand travel experiences; people customize and personalize to meet their travel desires, anytime and anywhere in the USA. Just simply book your next Room Service with us, prior to traveling, we'll take care of everything. Don't travel without Hotels Upfront!!!


LawTrades is ZocDoc for lawyers. Find a lawyer, receive live help and pay online or from mobile through a trusted community marketplace. We were founded in 2013 in NYC with a mission to make the law affordable, accessible and transparent.


Meddle offers a content marketing platform that helps organizations and individuals effectively showcase their expertise when they don't have the time or skills to blog.

Panel Judges:

Ross Bevevino, Managing Director, Alexander Capital
Adrie Reinders, Co-Founder and Chief Executive Officer, EFactor
Mark Stanich, Chief Marketing Officer & President, Digital Media, AEPC at American Express
Brian Smiga, Partner, Alpha Venture Partners & Producer, TEDxNavesink
Seth D. Molod, Partner, Berdon LLP
Lori Smith, Partner, White and Williams LLPSponsors:

Alexander Capital LP is a full service boutique investment bank and broker-dealer. Our clients include entrepreneurs, business owners, financial sponsors as well as corporate and institutional clients. Our professionals offer a unique approach to capital formation and support of our client’s growth and profitability.  Alexander Capital LP is built on the mold of the Wall Street partnerships of old - a growth oriented, entrepreneurial firm dedicated to the needs of small and midsized companies and their investors.

Alexander Capital Wealth Management is a full service registered investment advisor helping wealthy families and entrepreneurs maneuver through the maze of Wall Street investing. Our dedicated team has helped family offices and entrepreneurs build a robust money management process through a true open architecture approach to product selection and asset management. As a private independent firm, we are uniquely positioned to provide access to a broad spectrum of resources from the top research, analytical, asset management and investment advisory companies.

WomanCon2014 is a day of inspiration, solid advice for growing your business, and connecting with awesome women entrepreneurs. This year, WomanCon will be held on May 28th in New York City at CUNY Graduate Center and will bring together amazing women entrepreneurs, both on and off the stage. The audience will be able to hear REAL behind-the-scenes stories of success from founders to experts in the media, crowd-funding, venture capital financing, public speaking and more! The lineup for 2014 will be packed with interactive sessions and panel discussions as well as with practical business tips that can be implemented easily and effectively! There will also be plenty of time for making meaningful connections. WomanCon is designed to help women entrepreneurs launch, grow and thrive in their own business. Please visit our website http:/womancon (dot) com to learn more about the conference and to read our inspirational WomanCon

The Made in NY Media Center by IFP is where storytellers from multiple disciplines, industries and platforms create, collaborate, connect and incubate across a spectrum of programs, events and experiences. The Media Center brings together innovators in film, video, gaming, technology and more through education, mentorship, entrepreneurship and content creation.

The 20,000-square-foot facility is located on the ground floor of 30 John Street in DUMBO at the intersection of John and Jay Streets features co-working spaces, talent incubator, 72-seat screening room, art gallery and café in addition to dedicated spaces for classes, conferences, meetings and tenancy. Through a combination of membership-driven and public-access programming our Media Center champions the future of storytelling in the digital age through a unique focus on cross-platform and cross-discipline media innovation. Please contact Sabrina Dridje, Community Manager, for incubator membership information and sponsorship opportunities. Email:

White and Williams is a multi-practice law firm serving individuals and businesses since 1899. We have 240 lawyers in nine offices throughout the northeast region of the United States. Our Private Equity and Venture Capital Group has extensive experience representing both investors and their portfolio companies. We have a deep understanding of the relationship between investors and entrepreneurs and  an appreciation for the need to address transactions from the perspective of the client’s business goals. We pride ourselves on spending the time to truly understand our client’s business.

Our lawyers provide advice on a wide range of transactions from early and growth stage financings through more complex later stage leveraged financings. We structure and negotiate acquisitions, divestitures, joint ventures and strategic alliances.  We represent private equity and venture backed companies in all aspects of their legal needs from the first interaction with an investor through exit, often acting as outside general counsel.

StartUp Health is a unique global startup platform to accelerate health and wellness innovation. StartUp Health's long-term academy and network for digital health entrepreneurs represent a new model for helping innovation succeed in the health sector. StartUp Health is on a mission to transform health, wellness, and healthcare by helping 1,000 startups build growth businesses over the next decade. StartUp Health was founded by health tech entrepreneurs Steven Krein and Unity Stoakes and is chaired by former TimeWarner CEO, Jerry Levin. Learn more and join the StartUp Health Network at

DUMBO Startup Lab is a community hub for entrepreneurs,
freelancers and remote workers focused on tech & web development. We provide coworking space, networking and collaboration opportunities and host classes and events in our beautiful 2,300 sq. ft. corner loft. Our goal is to provide a synergistic, educational and collaborative environment that connects members with NYC’s Silicon Alley, while harnessing the growth and identity of Brooklyn’s own innovation ecosystem.  To learn more about DUMBO Startup Lab, visit

Berdon LLP, founded in 1917, is consistently ranked by trade and consumer publications among the nation’s top CPA and advisory firms. With our nearly 400 professionals and staff, clients access a comprehensive array of accounting, tax, financial, and management advisory services. Through our specialized expertise and dedicated service teams, we advise on almost every aspect of a business at any stage of development – from startup through growth, diversification, and succession. To learn more, visit our new website,

Center4 is a new initiative that is effectively serving as the between nonprofits and the tech sector in NY. Center4's goals are to shine a light on the significant business market that nonprofits represent to tech companies and entrepreneurs, and to connect nonprofits with technology that can transform the way they deliver services to individuals in need and ultimately produce better outcomes for these people and with greater ROI. Center4 is the go-to event/meeting space and community for the convergence of tech, nonprofits and social innovation in NYC. Learn more about the event/meeting space services and follow us @CenterFour and Come to our next nonprofit startup meetup and get updates by joining the group. Center4 is an initiative of FEGS Health & Human Services in collaboration with our IT subsidiary company AllSector Technology Group.

With an average reader ratio of 88% CEO title, 12% executive management and 100% growth minded – SmartCEO York is uniquely suited to advise our advertisers on how to tell their story and communicate effectively with actively engaged business owners through multiple media outlets in four markets – Baltimore, New York, Philadelphia and Washington.

The common denominator between SmartCEO readers?  They come to SmartCEO with intent.  They are actively engaged in seeking inspiration and expertise on how to increase the value of their businesses and take their companies to the next level.

ACCO Brands Corporation is one of the world's largest suppliers of branded office and consumer products and print finishing solutions. The company's widely recognized brands include AT-A-GLANCE®, Day-Timer®, Five Star®, GBC®, Hilroy®, Kensington®, Marbig, Mead®, NOBO, Quartet®, Rexel, Swingline®, Tilibra®, Wilson Jones® and many others. More information about ACCO Brands can be found at


Just a tip: If you are planning on attending more than one of our events this year (each city hosts at least six events), for a small amount only you can buy an events package. Enroll today and save!

Please let us know via Member Support if we can assist you with anything at all.

Join the conversation with #efactorNYC for the events.


We had a great time at Pitch it in Person NYC this past Tuesday (4/22), where 100+ entrepreneurs, investors and tastemakers in the NYC startup community gathered to watch four passionate EFactor members give our panel of judges their best pitch for a chance to win funding towards their startup idea. 

To welcome the audience, EFactor co-Founder Marion Freijsen, was in attendance. She welcomed the audience and passed the stage over to Steve Rubel, Chief Content Strategist for Edelman, who gave a great keynote presentation.   

Steve invited the audience to embrace the idea that the media industry is like a constellation, comparing online ‘noise’ to the vast amount of stars in the sky. As a result, we are all competing to be a star, struggling to make sure our stories are noticed. He proposed a solution to this dilemma, using Orion the constellation to further illustrate his point. 

Everyone is familiar with this constellation because of the three distinctive stars on Orion’s belt because of the story attached to it, and our brands should mimic this technique. Creating a story that will remain on the minds of your evangelists. Leaving us with the thought, a good story teller will shine brighter than the brightest star.

Shortly after Steve’s enlightening speech, the pitch-a-thon was well underway. Contestants prepared to tell their business pitch in 5 minutes or less. Vidar Brekke, Co-Founder/CEO of Meddle kicked off the second half of the evening. Then followed by: Raad Ahmed, Founder/CEO of Law Trades, Gavin Logan, CEO of Hotels UpFront and Katie Boyko, Founder/CEO of Clycked. Read more about each contestant and their company by connecting to their individual EFactor profile pages.

Each founder delivered a great pitch and as you can imagine, the judges had a tough discussion to make. They asked each participant questions, gathering as much information to make the right decision and offering tips and suggestions.  After some deliberation, the decision was announced. Vidar Brekke was the winner of $2,500 in startup cash! Read further details about the event here.

We’d like to thank BDI Online for partnering with us to host a rewarding and exciting event. An extra thank you goes out to our panel of judges who took the time to encourage and educate each contestant. We also would like to acknowledge our gracious sponsors; we thank them and you for supporting EFactor events.   

Join us for our next #EFactorNYC event, ‘From Freelancer to CEO’ coming May 21st. Check our event page to get the full story. To view photos of the event, check out EFactor's company blog post.



5:00 – 6:00 Networking

6:00 – 6:30 Keynote Presentation by Steve Rubel, Chief Content Strategist, Edelman (LinkedIn Profile) (Twitter Profile)

6:30 – 7:30 Marketing/Comms Technology Start-Up CEO Pitches

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