Irthe Schurink
Blog Posts
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Jan 27th, 2010 Irthe Schurink
III. COMPANY BRANDING
Blog Post
III. COMPANY BRANDING Hope we could agree that Brands are the most powerful strategic tools since spreadsheets? That Brand Value is the most valuable asset of any company? I will share my vision on Commercial Branding: not something about transactions, but more about emotional...
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Jan 20th, 2010 Irthe Schurink
II. INTERNAL BRANDING
Blog Post
II. INTERNAL BRANDING In part one I’ve shared my view on Personal Branding and related to this, I bring part II: Internal Branding. The essence of Internal Branding is to add value to and to create differentiation strength, from within the company. Ten years of international corporate...
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Jan 13th, 2010 Irthe Schurink
I. PERSONAL BRANDING
Blog Post
I. PERSONAL BRANDING With my brand, trade and retail marketing background - I would like to share some of my personal views on Branding here, starting with part I – Personal Branding, right where it all begins with indeed. To me the essence of any Branding is adding value and...