Anthony Robinson

Country:

United States

Industries:

• Hospitality

Biography:

At XEO, we deliver products on multiple platforms that help consumers find what they want, how and where they want to find it. Likewise, we help businesses attract the customers they want.

I do the Web Design thing!! Everything from the site to Google | Yahoo Search Engine Optimization and Marketing.

So let's get right to this Search Engine Marketing thing!!!

Portfolio Optimization Strategy for Bid Management
Overview Pay-per-Click (PPC) advertising on search engines has become a major advertising vehicle for online B2C and B2B businesses for several years.

In 2009 online advertisers are projected to spend well over $12 billion on search advertising. PPC advertising appears on sites such as Yahoo, MSN, Miva, AskJeeves, and other major search engines. It is extraordinarily powerful because the search ads only appear when a trigger keyword or phrase is submitted to the search engine.

This means that the resulting ads are highly relevant to the searcher at that moment in time. Rarely does advertising so precisely intersect with consumers. PPC is easily tracked and measured. Hence, the incredible growth of PPC advertising:

Advertisers can see the direct effect of their investment, analyze results and constantly improve the overall performance in this medium. However, while PPC advertising appears to be a panacea for online advertisers, managing this advertising medium is far from easy.

The reality is that very few companies have established a sound strategy for bidding

Professional Affiliations:

Search Engine Marketing Professional Organization

Location:

Atlanta Illinois 30328