After bungee jumping, zorbing down a mountain, and eating scorpions I like to think I understand the feeling you get before you "take the plunge" and the adrenaline you feel after. Brands face similar challenges of risk taking when revamping brand image and content, and this is what makes me love creating strategy. Through new strategy, engagement, and growth it's possible to achieve the exhilaration that you get when you've just jumped off a bridge and after said "wow that was not that bad, lets do it again!"
I am Boston born and bred but graduated from the University of Wisconsin-Madison with a degree in Consumer Science and Marketing. I am a born athlete and competition is my caffeine...that and lots of coffee. I have a passion for triathlons, dogs and travel. I've been to 11 countries, but have a special place in my heart for New Zealand! Come visit at www.realbulletsbranding.com and tweet @mktgwmoxie
Advertising Week Social Club Contributor