Business Ethics is a course that’s usually taught in college and is supposed to be carried on with you through the rest of your business life. Gather round the table for a refresher course on the rights and wrongs of business. Food and drinks will be provided!
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Note on Pricing:
Regular price $20
Start Time: 6:30pm
End Time: 9:00pm
Recently, EFactor made a guest appearance at Mintz Levin Law Firm in New York for the Business Ethics Event. Our paneled speakers shared their insight among our attendees on different stages of entrepreneurship.
Elisa Balabram, author of Ask Others, Trust Yourself: The Entrepreneurial Woman's Key to Success, advised us that in order to show others that you are serious, you should have a business plan. She emphasized on the importance of being persistent in addition to being committed to what you are doing. Balabram also stated that support of family and friends are essential, especially when online crowd funding becomes legal with the Jobs Act.
Stephanie Scott spoke in detail about the field of marketing and public relations. Seeing that social media is an effective way to communicate, it is important for entrepreneurs to be authentic and transparent. Scott also provided a few examples of how companies used Hurricane Sandy to promote their products, by offering “Sandy Sales.” However, in cases like these, sometimes the best PR move is to do nothing.
Oz Sultan, of Sultan Interactive, added that ethical issues are starting to become more important in social media. Like Stephanie Scott, Sultan also advised attendees to be authentic and true to who they are. He also commented that during a natural disaster, any automated email blasts for sales should be cancelled so that businesses do not receive any bad feedback or worse, lose customers.
Dan DeWolf, of Mintz Levin, explained the three best ways to get your company funded:
DeWolf also touched base on social media conversations. “If you can't tell it to your mother with a straight face, maybe you shouldn't.” Social media conversations never go away. Always be mindful of what you say within the social space.
Upon conclusion, attendees were able to meet with the featured speakers to further the conversation with their expertise. In addition, we want to send a huge thank you to Mintz Levin for helping us host our roundtable discussion event.
Thu, Nov 15 2012, 6:30 PM EST - 9:00 PM