EFactor Presents

EFactor Presents: Social Media Marketing

You may have a brilliant product, but do you know how to market it? Without a cutting edge marketing strategy event the most amazing products can fail. Founders are not always the best marketers and often their product suffers as the result. An exciting new social media campaign can easily bring recognition, new customers, and ensure the success of your business. Don’t let your company suffer! Join EFactor...

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You may have a brilliant product, but do you know how to market it? Without a cutting edge marketing strategy event the most amazing products can fail.

Founders are not always the best marketers and often their product suffers as the result. An exciting new social media campaign can easily bring recognition, new customers, and ensure the success of your business.

Don’t let your company suffer! Join EFactor for an information packed event that will bring social media and marketing professionals to teach you everything you need to know about startup marketing. Learn from a panel of leading experts how to develop and implement an exciting new social media marketing strategy. Network with fellow entrepreneurs and meet marketing professionals to ensure your company’s success!

Join us to discuss:

What are the newest cutting edge Social Media Marketing trends?
How to create the right marketing strategy for your startup
How to build the right marketing team for your company
How to avoid common marketing and social media mistakes

Speakers:

Shannon Jamieson. Shannon is an attorney and co-founder of New Leaf Legal, a progressive flat-fee law firm specializing in corporate and intellectual property matters, offered exclusively for artists, entrepreneurs and emerging businesses. Shannon's practice within the firm focuses on a variety of entertainment and IP matters, including acquiring, buying, selling and licensing of copyrights and trademarks, as well as entertainment contracts.

Molly DeLong. Molly leads the Real Bullets Branding strategy team with a passion for creating exhilarating branding with a thorough understanding of consumer trends in the digital age. Molly works to create meaningful partnerships for her clients and digital strategies that can translate across multiple channels. Molly is a Boston native with a degree in Consumer Science and Marketing from University of Wisconsin-Madison.

Sponsor:

Intrepid Labs. Intrepid Labs was designed with you in mind. It’s a home for as long as you need it and not a moment more. It can scale with you, and allows you to focus on running your business and nothing else. Grow your team as fast or as slow as you need, and never pay for a sq ft you aren’t using. Get your own digs when ready because the lease you’ll sign with us is month to month. Don’t hire an office manager, don’t worry about internet, and don’t lose focus on the only important thing you are doing right now. Building your business.

If you have any questions, please contact Tjitske Risselada

Just a tip: If you are planning on attending more than one of our events this year (each city hosts at least six events), why not get our Events Access package for only $45. Enroll today and save!

Please let us know via membersupport if we can assist you with anything at all.

Agenda

Note on Pricing:

Early Bird Special - $10 (Ends 3 weeks before event date, sign up early!)

Regular Price - $15

Price at the door - $20

6:30pm - 7:00pm Pre-Event Networking Session

7:00pm - 7:30pm Keynote Speaker

7:30pm - 8:00pm Panel Discussion

8:00pm - 8:30pm Audience Q&A

8:30pm - 9:00pm Post-Event Networking Session

9:30pm - Event ends

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Event Recap

EFactor took its Social Media Marketing event to Boston on Tuesday, October 16, where local innovators and entrepreneurs gathered at Cambridge-based coworking space Intrepid Labs to dig into expert advice from industry experts about the ins and outs of digital marketing via social media platforms.

Presenter Shannon Jamieson came to the event from New Leaf Legal, and presented on the oft-overlooked legal side of social media marketing. She warned against the dangers of lifting third-party content from the web, hosting contests and sweepstakes without knowing your particular state’s laws regarding them and forsaking legal obligations in favor of aesthetic priorities. Jamieson also added that it’s a safe move to let users authorize you to access their info via plug-ins and apps that they’re used to, and of course, that disclaimers are your legal best friends -- “Disclaim the [heck] out of everything,” she joked.

Molly DeLong, the evening’s second presenter, hailed from Real Bullets Branding, a social media strategy company. Research, said Molly, is crucial, and should never be rushed, because according to her, there is no such thing as a Facebook- or Twitter-tailored strategy. Rather, she said that these elements grow from the overall business strategy that’s built into a company’s culture. Molly enlightened attendees about “the new consumer” -- people whose concerns have more to do with their opinion of a company’s values and mission, rather than whether or not their product or service will work. According to Molly, each consumer is his or her own audience and each business has its own set of social media outlets that are best for them.

Beantown-based small business owners will surely benefit from these sage soundbytes of ultra-necessary advice. Special thanks to Intrepid Labs for hosting the event and for sharing its innovative vibes with the crowd.

Wanna get in on the EFactor action? Register today to become a member, and check right here for more events in your area.