EFactor Presents

EFactor Presents: Social Media Marketing

EFactor Presents: Social Media Marketing You may have a brilliant product, but do you know how to market it? Without a cutting edge marketing strategy event the most amazing products can fail. Founders are not always the best marketers and often their product suffers as the result. An exciting new social media campaign can easily bring recognition, new customers, and ensure the success of your business....

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EFactor Presents: Social Media Marketing

You may have a brilliant product, but do you know how to market it? Without a cutting edge marketing strategy event the most amazing products can fail.

Founders are not always the best marketers and often their product suffers as the result. An exciting new social media campaign can easily bring recognition, new customers, and ensure the success of your business.

Don’t let your company suffer! Join EFactor for an information packed event that will bring social media and marketing professionals to teach you everything you need to know about startup marketing. Learn from a panel of leading experts how to develop and implement an exciting new social media marketing strategy. Network with fellow entrepreneurs and meet marketing professionals to ensure your company’s success!

Join us to discuss:

What are the newest cutting edge Social Media Marketing trends?
How to create the right marketing strategy for your startup?
How to build the right marketing team for your company?
How to avoid common marketing and social media mistakes?

About the speakers:

Steve Robinson is the Senior Regions Development Director at Constant Contact's small business expert in Illinois and Wisconsin. A knowledgeable marketing expert with 30 years of experience, Steve has helped thousands of small businesses, associations, and nonprofits develop and implement effective email marketing, social media and online survey strategies. As a popular speaker and educator, Steve gives small businesses and nonprofits the tools, techniques, and strategies they need to grow & expand their business & to maximize the power they need to grow & expand their business & to maximize the power of relationship marketing. Steve's experience in small business ownership, business development, sales, and fundraising help associations, small businesses and nonprofits achieve success.

Charles H. Gardner is Special Counsel to the Intellectual Property & Technology group at Much Shelist, P.C. and head of its social media practice. Mr. Gardner is a frequent writer and lecturer on the topic of social media and new media technologies. He has been featured in Crain's Chicago Business, The Chicago Daily Law Bulletin and the National Law Review. Before joining Much Shelist, Mr. Gardner served as Director of Legal and Business Affairs for Harpo Studios, Inc. Mr. Gardner has a juris doctorate from Loyola Law School, Los Angeles (Entertainment Law Review) and a bachelor's degree from the University of California, Berkeley. He is admitted to practice law in California, New York, Illinois, the District of Columbia and before the United States Supreme Court. He is also the recipient of two Emmy® Awards.

Mana Lonescu is the founder and president of Chicago Social Media Marketing company Lightspan Digital. Mana believes in clear and simple marketing solutions that deliver results. Start simple, test, learn and evolve. At Lightspan Mana created a company with focus on best-in-class methodology, to help businesses of all sizes learn and be able to adopt good social media practices. Lightspan also offers social media management and campaign development and execution. Mana loves to cook Romanian food, SCUBA dive and attend the Lyric Opera.

J.D. Gershbein is the CEO of Owlish Communications. Drawing upon his background in business writing, traditional marketing, industrial/organizational psychology, neuroscience, broadcasting and improvisational comedy, J.D. Gershbein is blazing a trail as one of the most original personalities in social media. Since 2006, he has specialized in the art and science of LinkedIn. J.D. is a globally acclaimed speaker and frequent media contributor who is helping advance the collective awareness of LinkedIn and inspiring opportunity-oriented professionals in all walks of business. He has been featured on FOX TV News and WGN AM Radio and on prominent business talk shows coast-to-coast. He blogs for NBC Chicago and SUCCESS Magazine, and writes feature stories for LinkedIn & Business (Li & B) Magazine. J.D. is especially passionate about working with entrepreneurs and has spoken to numerous entrepreneurial groups, including the University of Chicago’s Booth School of Business Entrepreneurial Roundtable, and at major innovation conferences.. Additionally, he is a strategic partner with the City of Chicago in bringing LinkedIn educational programs to the entrepreneurial and small business community and serves as a LinkedIn strategic adviser to several notable Chicago business organizations and civic groups. J.D. is also Adjunct Professor of Marketing at the Illinois Institute of Technology’s Stuart School of Business where he teaches the school’s first-ever course in social media. His first book, an exploration of the psychology and behaviors in and around social business, is slated for publication in 2012.

Partner:

Just a tip: If you are planning on attending more than one of our events this year (each city hosts at least six events), why not get our Events Access package for only $45. Enroll today and save!

If you have any questions, please contact Tatiana Afanasyeva

Please let us know via membersupport if we can assist you with anything at all.

Agenda

Note on Pricing:

Early Bird Special - $10 (Ends 3 weeks before event date, sign up early!)

Regular Price - $15

Price at the door - $20

6:30pm - 7:00pm Pre-Event Networking Hour

7:00pm - 7:30pm Keynote Speaker

7:30pm - 8:30pm Panel Discussion

8:30pm - 9:00pm Audience Q&A

9:00pm - 9:30pm Post-Event Networking Hour

9:30pm - Event ends

Speaker:

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Event Recap

The event was very informative with four different presentations that covered various aspects of social media.

The attendees heard about the do's and dont's of social media, legal considerations with online activities,

LinkedIn, and email marketing. After the four presenters, an engaging panel discussion took place in which the attendees asked several questions about using social media to grow their business. Additional topics discussed included: online branding, marketing strategies, and social media etiquette.

Testimonials

"The Efactor event was a very informative event that allowed me better my social media efforts for my business. This event attracted a very impressive group of individuals that ranged from entrepreneur, to Social Media enthusiast, to lawyers. It was truly a pleasure to learn and meet new people at this event."

Tyrre Burks
Founder, My.euphoria

"I thought last night's event was a great high level summary of strategic ways to transform social platforms into marketing tools. Great tips and insight!"

Ryan Levy
Co-Founder, Market Groupie

"The event helped me to understand both the art and science of social media marketing. Most important, it is clear that if done correctly, it can be an incredible opportunity for business growth."

Chris Motley
Founder, Better Weekdays