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EFactor Presents: Social Media Marketing

You may have a brilliant product, but do you know how to market it? Without a cutting edge marketing strategy event the most amazing products can fail.

Founders are not always the best marketers and often their product suffers as the result. An exciting new marketing campaign can easily bring recognition, new customers, and ensure the success of your business.

Don’t let your company suffer! Join EFactor for an information packed event that will bring founders and marketing professionals together to teach you everything you need to know about startup marketing. Learn from a panel of leading experts how to develop and implement an exciting new marketing strategy. Network with fellow entrepreneurs and meet marketing professionals to ensure your company’s success!

Join us to discuss:

  • What are the newest cutting edge Marketing trends?
  • How to create the right marketing strategy for your startup?
  • How to build the right marketing team for your company?
  • How to avoid common marketing mistakes?

Register today to grow your business!

If you have any questions, please contact Tjitske Risselada

Just a tip: If you are planning on attending more than one of our events this year (each city hosts at least six events), why not get our Events Access package for only $45. Enroll today and save!

Please let us know via membersupport if we can assist you with anything at all.


Lena West Lena L. West is the leading expert on how women entrepreneurs can monetize social media. She is also the Founder of the Influence Expansion Academy, the only social media mastermind program created EXCLUSIVELY for women entrepreneurs.

West’s expertise has been widely acknowledged. She is the winner of several business awards, among them: The Network Journal’s “40 Under Forty”, AlleyCat News’ “25 Women of Silicon Alley”,The Women’s Congress’ Entrepreneurial Champion for Women in Businessand was dubbed an “Entrepreneurial Hero” by NCWIT.West has also been featured as the cover story for publications such as The Westchester County Business Journal and Black Enterprise.

Karma Martell Founder of KarmaCom Inc. Karma Martell founded KarmaCom Inc. in 1997. The company’s mission is to facilitate “good karma” sustainable, ethical and tech-savvy marketing that delivers ROI and value-driven engagement.  A frequent speaker on marketing, branding and social media, Karma’s successes has been cited by Bulldog Reporter, Crain’s, Huffington Post, PR Newswire, and the Wall Street Journal. In her role as creator and advisor for small business education programs in New York City, Karma sits on the board of the Brooklyn Chamber of Commerce, curating and producing six New York City business education events per year.

Oz Sultan is the founder of Sultan Interactive LLC which is a product development and online marketing agency and has worked on numerous digital campaigns including efforts with Pernod Ricard. He also specializes in coaching and training individuals on their social needs, whether personal or for brands.


Wix Lounge The event takes place at the Wix Lounge, which is a completely free co-working and event space for creative professionals located steps from Union Square. Grab your laptop, pop into the Lounge and enjoy a productive workday, great networking opportunities, and amazing events. Active since 2010, the Wix Lounge is run by, a free website publishing platform providing user friendly tools for building beautiful, easy-to-make desktop, mobile, and Facebook sites. The Wix Lounge provides free support to users, giving them help and advice for making the ideal website.


When it comes to digital marketing, people love to toss around buzzwords about how social media is the next big thing for businesses big and small. But to make heads or tails of this relatively new industry is no simple feat.

Thats why EFactor and I presented our Social Media Marketing seminar earlier this week at WixLounge, and brought in a panel of experts to get down to the brass tacks of how to turn your social media into social media marketing.

Our panel included Karma Martell, the founder of KarmaCon Inc., a media company that hones in on “good karma,” sustainable, ethical and tech-savvy marketing. Karma shared with our attendees that now, over 50% of Americans have Facebook accounts, and that more web searches are completed within social media sites than search engines. As a tip, she advised that business URLs should be as short and sweet as possible on social media pages, to ease click tracking and monitor your site’s hits.

Also speaking was Lena West, the founder of the Influence Expansion Academy, which is the only social media mastermind program created just for women. The developer of “The 9-Step Social Media Success System,” Lena let attendees in on an important lesson: know the people you need to know, to give yourself the power of engaging the influencer. It’s all about picking the right tool, said Lena, especially since women utilize and respond to social media marketing much differently than men.

Following Lena on the docket of speakers was Oz Sultan, the founder of Sultan Interactive, LLC, a product development and online marketing agency. Oz noted how fascinating it is that with social media, we’ve broken down more walls in the past five years than we had in last 100 years. Like Lena, Oz stressed the importance of knowing your influencers, and added a lesson about the necessity of branding all of your pages so they have the same look and feel.

The event was held in NYC’s innovative WixLounge, a completely free co-working and event space located in the heart of Union Square. Active since 2010, the Wix Lounge is run by, a free website publishing platform providing user friendly tools for building beautiful, easy-to-make desktop, mobile, and Facebook sites. The Wix Lounge provides free support to users, giving them help and advice for making the ideal website.

Along with some sage social media advice, all attendees also walked out with free iPhone cases courtesy of Speck, and delicious snacks from Lush Gourmet Food.



Note on Pricing:

Early Bird Special - $20

Price at the door - $30


6:30pm â€ 7:00pm Pre‐Event Networking    

7:00pm â€ 7:30pm Keynote Speakers  

7:30pm â€ 8:30pm Panel Discussion and Audience Q&A  

8:30pm â€ 9:00pm Post‐Event Networking    

9:00pm â€ Event ends

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