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EFactor Presents: Marketing for Startups

EFactor Presents: Marketing for Startups

You may have a brilliant product, but do you know how to market it? Without a cutting edge marketing strategy event the most amazing products can fail.

Founders are not always the best marketers and often their product suffers as the result. An exciting new marketing campaign can easily bring recognition, new customers, and ensure the success of your business.

Don’t let your company suffer! Join EFactor for an information packed event that will bring founders and marketing professionals together to teach your everything you need to know about startup marketing. Learn from a panel of leading experts how to develop and implement an exciting new marketing strategy. Network with fellow entrepreneurs and meet marketing professionals to ensure your company’s success!

Join us to discuss:

  • What are the newest cutting edge Marketing trends?
  • How to create the right marketing strategy for your startup?
  • How to build the right marketing team for your company?
  • How to avoid common marketing mistakes?

Register today to grow your business!

About the Speakers:

Lisa Abramson is the Director of Marketing that leads Rhythm's corporate and product marketing, external communications and social media efforts. Since joining Rhythm in 2007, Lisa has also been deeply involved with Rhythm's ad products, helping to shape and define Rhythm's rich media, display and interactive video ad units. Prior to her work with Rhythm, Lisa managed numerous mobile accounts at Spark PR and Edelman Public Relations. Lisa earned her bachelor's degree from Vanderbilt University in Nashville, TN. Lisa was recently honored as one of the 25 Mobile Women to Watch in 2012, by Mobile Marketer. 

Elyse Tager is West Coast Regional Development Director for Constant Contact. A long-time marketer and passionate entrepreneur, Elyse has helped hundreds of small businesses, associations, and nonprofits develop and implement effective social media and email marketing strategies to grow their business or organization. Elyse is a popular speaker, writer and educator known for providing marketers with the practical tools, techniques and strategies they need to grow their business using the combined firepower of email and social media marketing.

Mark Schmulen is responsible for guiding Constant Contact's social media product and education strategy. He coaches small businesses and nonprofits worldwide on the effective use of social media marketing.

Evan Reiser is the CEO and Co-Founder of AdStack, an email technology company that provides real-time A/B testing and optimization tools for email marketing campaigns. Previously, Evan was the Co-Founder of Bloomspot, the 3rd largest daily deals site, where he helped lead consumer product development and performance marketing.

Maly Ly is the Director of Marketing at AdRoll. Maly oversees all marketing functions at AdRoll, including branding, corporate communications, lead generation, sales enablement, events and PR. Prior to AdRoll, she spent over twelve years in marketing, branding, communications, and product development management roles for Fortune 500 and startup companies in industries as diverse as advertising, biotech, technology and interactive entertainment.  


As part of its suite of online marketing tools, Constant Contact offers an event management product that is easy-to-use, effective, and affordable. Everything needed for online event management, from start to finish, is available in one place.  The customizable online event promotion features make it easy for businesses and organizations to create what they need for a successful event that their guests will love.


AdRoll is the largest retargeting platform with over 3,500 active advertisers in the US and around the world. AdRoll’s mission is to make powerful performance displays advertising techniques simple and profitable for business of all sizes. 96 perfect of customers who try AdRoll stick with it. AdRoll maximizes ROI for great brands like Microsoft, Groupon, TiVo, Hipmunk, and many more. Enjoy a special perk from AdRoll. Sign up at for double the free trial period with promo code: TC-STARTUP


Just a tip: If you are planning on attending more than one of our events this year (each city hosts at least six events), why not get our Events Access package for only $45. Enroll today and save!

Please let us know via membersupport if we can assist you with anything at all. 



Note on Pricing:

Regular Price - $15

Price at the door - $20

6:30pm - 7:00pm Pre-Event Networking Hour

7:00pm - 7:30pm Keynote Speaker

7:30pm - 8:30pm Panel Discussion

8:30pm - 9:00pm Audience Q&A

9:00pm - 9:30pm Post-Event Networking Hour



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