Funding Tuesday Webinar Series: Marketing & (Social) Media - Noise or Value?

Marketing for Startups

Marketing and the use of social & traditional media are all about telling a story about yourself, your company and your product. What is the philosophy behind it? Who is you target group? Where is your target group active, both on- and offline? And does your message actually fit them? What is the story your sales people are telling about your product? And do you need to be in constant dialogue with your relations?

 
This webinar, the thirteenth one in a series of 15 webinars, explains why it is important to think about what it is you and your company would like to be. Think about it as a person. What do you stand for? And whether the message you are sending out to the world is consistent or not.
 
Social and traditional media are a big part of the operational execution of your marketing. We will discuss both pros and cons of these communication tools and the most effective way of using them.
 

Webinar Program Overview:

Dec 4:    Marketing & (Social) Media - Noise or Value?

Dec 11:   No Sales, No Glory

Dec 18:   Most Common Mistakes of Entrepreneurs

 

Presenter: Eva Hukshorn

Eva has 7 years of experience as a financial & strategic advisor in Investment Banking in London, Amsterdam and New York for Accenture and ABN AMRO / RBS. During these years, she worked on a variety of projects mainly with an international focus. In 2010, she became an entrepreneur & investor herself.

Currently, Eva is a partner at EFactor. Eva coaches several start-ups and is Board of Advisory of TreFoil Energy, CleanDrinks and Global Thinkers. Eva was nominated La Femme Formidable 2012 by Marie Claire Magazine.

Her key experience is in process management of Mergers & Acquisitions and strategic & financial guidance of companies.

Eva has a master degree in Financial Economics (MSCi), studied International Asian Politics in Taiwan and is a Certified Management Accountant (CMA). She is expected to graduate in December 2012 for her diploma in International Financial Reporting Standards (DipIFRS) by the Association of Chartered Certified Accountants (ACCA). In 2011, she passed her Colloquium in General & Modern Art in Amsterdam.

 

Join the conversation with #efactorevents



Tue, Dec 4 2012, 10:00 AM PST     82 views     Marketing     219 Attendees (1 Investors, 3 Mentors)


Agenda

Start Time: 10am PST


End Time: 11am PST


Recap

Dear All,

Thank you all for your registration and attending our Funding Tuesday Webinar! It was a huge success with overwhelming positive reactions! 

We spoke about Marketing & Social Media. Marketing & (Social) Media is often seen as something that everyone can do. As long as you communicate, send out messages, you will be heard and customers will follow. However, that is myth. Without a proper Marketing Plan, costs can explode, effective campaigns can be missed out on and customers can walk away or worse or don't understand you at all. Marketing is about knowing yourself and your market. It is about shaping your messages so it appeals to your (potential) target customers. It must be executed frequently and consistently. In this presentation we talk about how to create a Marketing Plan and share some tips & tricks on (Social) Media. 

We do recommend to become a VIP Member: www.efactor.com/VIP. You then have the right to share your business plan or financials with me, Eva Hukshorn, for 1 time. We will go through it together and I will help you answer your remaining questions and provide you with some suggestions. If you need more help, we can always discuss a coaching-process.

In addition, if you are a VIP Member, you can find the presentation for free in out knowledge base. Notes and Audio are at discount for VIP Members. However, due to reconstruction of our website, these will be uploaded on short notice.

I hope you saw are new totally revamped website, focused on business matching with other entrepreneurs, investors, coaches, business development, customers et cetera. You need to fully upload your profile though, which can be easily done through LinkedIn (edit profile/working experience).

Please follow this link if you would like to order the latest book of the founders of EFactor:  Entrepreneurship in the Age of Social Media

 

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> 

Related documents (FREE FOR VIP MEMBERS)

 Related Audio (FREE FOR VIP MEMBERS):

 >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> 

 This blog is part of Funding Tuesday:

  • Webinars on EFactor on Finance & Funding related topics
  • In the Knowledge base you will find more and more presentations on Finance & Funding related topics, including the webinar presentations
  • Upload your Funding Request for free and get exposed to over 25.000 investors in the EFactor community
  • And if you become a VIP member, we will personally try to support you on your Finance & Funding related questions

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> 

Webinar Program Overview Funding Tuesday + reference to related documents:

June 19: Business Plan Writing - A Roadmap to Success

July 3: Pitching & Presentation - 3 Minutes, 1 Impression

July 17: Strategy - A Vision for the Future, A Strategy for Getting There

July 31: Budgeting & Forecasting - Predicting the Outcome

Aug 14: Working Capital - An Unknown Key to Success

Aug. 28: Capital Management - Playing with Risk

Sept 11.: Funding & Investments - Some Sources are More Equal then Others

Sept. 25: Valuation - Art or Science

Oct 9: Exit Strategy - Nice to Have or Need to Have?

Oct. 23: Bootstrapping - An Alternative Answer to Funding

Nov 6: Crowdfunding - The Power of Friends, Family and Fools

Nov. 20: Networking - Nice You have 3000 Friends, I have 30 Relevant Connections

Dec. 4: Marketing & (Social) Media - Noise or Value?

Dec. 11: No Sales, No Glory

Dec. 18: Most Common Mistakes of Entrepreneurs


Presentations

Marketing_Pres.pdf


Attendees

VIP

Eva Hukshorn

Expertise Finance, Strategy /...
Country Netherlands
Industries Social Networking,...
Top Needs Financing, Sharing...

Jorn Eiting

Expertise Executive Management, IT,...
Country United States
Industries Business Services, Business...
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Gerold Forsthovel

Expertise N/A
Country Netherlands
Industries N/A
Top Needs N/A

Martin Ase (Career Broker)

Expertise Biz Dev, Executive...
Country Netherlands
Industries Social Networking
Top Needs Management & HR, Ecommerce,...

Stephanie Ward

Expertise Biz Dev, Marketing, Coaching
Country Netherlands
Industries Sales & Marketing
Top Needs Online Marketing, Networking

Ilana Eberson

Expertise N/A
Country United States
Industries Sales & Marketing
Top Needs N/A

Cyber-Time Limited

Expertise N/A
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Industries N/A
Top Needs N/A

Dominick Wallace

Expertise N/A
Country Netherlands
Industries Banking
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Victor Lee

Expertise N/A
Country United States
Industries Media, Entertainment & Arts
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Didi Mbamalu

Expertise N/A
Country United States
Industries Hospitality
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Suzy Allman

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Anna Jensen

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Gilat Cutler

Expertise Marketing
Country United States
Industries Media, Entertainment & Arts
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Arial Friedman

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Michael Svei

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Remedios Javier

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Joe Williamson

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PHILLIP JOHNSON

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Ben Muis

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Gregorie Martina

Expertise Marketing
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Julia Willard

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Odile Jans

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Edson Williams

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Lurlene Brown

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Jacinta Shabong

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Tun Wang

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Robin Eschler

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Industries Public Relations
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Mary O'Brien

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Ward Supplee

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Aniesh Joseph

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Merlijn Smeele

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Martin Christie

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Rohit Taneja

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Tatiana Afanasyeva

Expertise Marketing, Search Engine...
Country United States
Industries Marketing Services
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Ashutosh Jantrania

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Libby Mitchell

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Sowmyanarayanan VJ

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Daniel Brown

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Mark Hill

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Celine Horan

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Nedko Aldev

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Cristina Carmen Dascalu

Expertise Finance
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Llewellyn Daniels

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Suhaili Sudin

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Industries Apparel, Accessories &...
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Bryan Robinson, Esq.

Expertise Biz Dev, Internet /...
Country United States
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Luana Spinetti

Expertise Search Engine Marketing
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Ed Eagen

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Atiq Rehman

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Chuck Lee

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Stan Robinson

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Judy Schramm

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Nicolo Gonzalez

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Pankaj Wadhwa

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Erik Fulkerson

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Robert Zavala

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Lorino Rodrigues

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Country Mozambique
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Jun Mao

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Country United States
Industries N/A
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J. Von Eberstein

Expertise Marketing
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Industries N/A
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Najat Berrzal

Expertise Starting Up
Country Netherlands
Industries Publishing
Top Needs Sharing Expertise,...

Damian Silver

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Vu Le

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Zina Odogwu

Expertise Administrative, Supply...
Country United Kingdom
Industries Apparel, Accessories & Fashion
Top Needs Coaching, Business Plan

Abdul Hye

Expertise N/A
Country United States
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Margaret Baggerly

Expertise Biz Dev
Country United States
Industries N/A
Top Needs Promote Events

Alexander Brouwer

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Country Netherlands
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Khalilah Cornelius

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Adam Mustafa

Expertise Engineering, R&D
Country United States
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Top Needs Starting Up, Office &...

Andrew Stein

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Arnold Knight

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Ashish Jhunjhunwala

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Lowana Hernandez

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Bethany George

Expertise N/A
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Patricia Salguero

Expertise Biz Dev
Country Indonesia
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Top Needs Career Opportunities

Sam Ahmed

Expertise N/A
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Luther Diedericks

Expertise Biz Dev
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Top Needs Sales & Marketing, Sharing...

Bernard Bergan

Expertise N/A
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Kangie Chan

Expertise Engineering
Country United States
Industries Internet Software & Services
Top Needs Starting Up, Financing

Carole Dubuc

Expertise N/A
Country United States
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Ashraf Ahmad

Expertise N/A
Country United States
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Gene Wu

Expertise N/A
Country United States
Industries N/A
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Esther van Den Berg

Expertise Ecommerce
Country Netherlands
Industries Apparel, Accessories & Fashion
Top Needs Online Marketing

Benjamin Bankoff

Expertise Management, Marketing,...
Country United States
Industries Internet Software &...
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Matt Baumel

Expertise N/A
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Alan Seong

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Amol Dhingra

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Alan Gale

Expertise N/A
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George Thiruvathukal

Expertise Biz Dev, Customer Service,...
Country United States
Industries Internet Software & Services
Top Needs Financing

Matthew Cantwell

Expertise Biz Dev, Internet /...
Country United States
Industries Financial Services, Medical...
Top Needs Sales & Marketing,...

KM Johnson Davis

Expertise Coaching
Country United States
Industries N/A
Top Needs Sales & Marketing, Promote...
VIP

Marco Leferink

Expertise Quality Control, Strategy /...
Country Netherlands
Industries Social Networking, Internet...
Top Needs Networking, Financing,...

Ankur Sethi

Expertise IT, Internet / Ecommerce,...
Country India
Industries Information Technology...
Top Needs N/A

David Andrews

Expertise N/A
Country United States
Industries N/A
Top Needs N/A

Amit Kinariwala

Expertise Executive Management, IT,...
Country India
Industries Security Software & Services
Top Needs Professional services,...

Samantha Davis

Expertise N/A
Country United States
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Top Needs N/A

Kalervo Karlsson

Expertise N/A
Country Finland
Industries Design
Top Needs N/A

Ganesh Shevade

Expertise N/A
Country India
Industries N/A
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Fernando Moreira

Expertise N/A
Country Portugal
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Top Needs N/A

Mirjam Roosen

Expertise Marketing
Country Netherlands
Industries Consumer
Top Needs Product Development, Sales...

Carlos Pardo

Expertise N/A
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Ram Sirupurapu

Expertise N/A
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Ardith A. Jobson

Expertise N/A
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Patrick Toerner

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Etienne Theodule

Expertise Executive Management
Country France
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Top Needs Starting Up

Phyo Han

Expertise Biz Dev
Country United States
Industries Internet Software &...
Top Needs Finding Partners

George Jones

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Joanna H.

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Claire Vela

Expertise N/A
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Industries Social Networking,...
Top Needs Public Relations

Kimberly Osmer

Expertise Customer Service, Product...
Country United States
Industries Hotels / Motels / Cruise Lines
Top Needs Financing, Consulting...

Bill Pagels

Expertise N/A
Country United States
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Peter Wolfe

Expertise N/A
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VIP

Wesley Baker

Expertise Administrative, Biz Dev,...
Country United Kingdom
Industries Tourism, Hotels / Motels /...
Top Needs Financing, Finding...

Michael Casey

Expertise Customer Service, Executive...
Country
Industries Banking, Investment, Asset...
Top Needs Financing, Executive...

Devi Prasad

Expertise N/A
Country India
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William Davis

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Jonathan Lau

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Anil Kotadiya

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NIKHIL REDDY

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Manish Gupta

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Srujan Dasa

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Brian Trejo

Expertise Marketing, Online Marketing
Country United States
Industries Social Networking
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Cristel Hensen

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Country Netherlands
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Jason Rebello

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Entrepreneurs Worldwide

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Niraj Satnalika

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René Diaz

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Top Needs Business Plan, Starting Up,...

Lisa Scott

Expertise Executive Management,...
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Industries Health / Wellness & Fitness
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Sean Cleary

Expertise N/A
Country Ireland
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Kevin Butler

Expertise Marketing, Online Marketing
Country United States
Industries Scientific & Technical...
Top Needs Networking, Internet /...

Michelle States

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Lacy Garcia

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Jason Richwagen

Expertise Accounting, Finance, IT,...
Country United States
Industries Semiconductors
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Fra Mil

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Diederik van Duijn

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Elena Thomas

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Dan Golka

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Abhijeet Dhanotiya

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George Charalambides

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Courtney Schack

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Gerardo Mendez

Expertise Marketing
Country Colombia
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Odna Group

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Kurt Kunselman

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Industries Marketing Services,...
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Bennett Collen

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Ken Parlee

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Eren Unal

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Emmanuel Oriaifo

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Gil Tchelet

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Andy Rogers

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Ivor Cummings

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Hrefna Helgadottir

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Brian Brown

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Ari Sahagun

Expertise Internet / Ecommerce,...
Country United States
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Dare Makun

Expertise N/A
Country United States
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Lukasz Liebersbach

Expertise N/A
Country Poland
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Lorjie Kiokan

Expertise N/A
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Chris Hohman

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Glenn Bennett

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Jayanth Kumar Enugala

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Junaid Mubeen

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Karen Song

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Roman Wood

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Conor McLaughlin

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Rob Grega

Expertise Biz Dev, Marketing, Product...
Country United States
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Top Needs Sharing Expertise,...

Louis Martinez

Expertise Marketing, Networking
Country United States
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Top Needs Networking, Internet /...

Mark Mullen

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Winnie Root

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K Cook

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Christine Cheung

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Terry Kim

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Todd Finestone

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Wayne Kessler

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Joe Parisi

Expertise N/A
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Raymond Pinaroc

Expertise Professional services
Country United States
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Top Needs Sales & Marketing

Jim Test

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Country United States
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Abdel Lawani

Expertise Networking
Country United States
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Top Needs Networking, Consulting...

Diana Morgan

Expertise N/A
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