EFactor Presents

Funding Tuesday Webinar Series: Marketing & (Social) Media - Noise or Value?

Marketing for Startups Marketing and the use of social & traditional media are all about telling a story about yourself, your company and your product. What is the philosophy behind it? Who is you target group? Where is your target group active, both on- and offline? And does your message actually fit them? What is the story your sales people are telling about your product? And do you need to...

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Marketing for Startups

Marketing and the use of social & traditional media are all about telling a story about yourself, your company and your product. What is the philosophy behind it? Who is you target group? Where is your target group active, both on- and offline? And does your message actually fit them? What is the story your sales people are telling about your product? And do you need to be in constant dialogue with your relations?

This webinar, the thirteenth one in a series of 15 webinars, explains why it is important to think about what it is you and your company would like to be. Think about it as a person. What do you stand for? And whether the message you are sending out to the world is consistent or not.

Social and traditional media are a big part of the operational execution of your marketing. We will discuss both pros and cons of these communication tools and the most effective way of using them.

Webinar Program Overview:

Dec 4: Marketing & (Social) Media - Noise or Value?

Dec 11: No Sales, No Glory

Dec 18: Most Common Mistakes of Entrepreneurs

Presenter: Eva Hukshorn

Eva has 7 years of experience as a financial & strategic advisor in Investment Banking in London, Amsterdam and New York for Accenture and ABN AMRO / RBS. During these years, she worked on a variety of projects mainly with an international focus. In 2010, she became an entrepreneur & investor herself.

Currently, Eva is a partner at EFactor. Eva coaches several start-ups and is Board of Advisory of TreFoil Energy, CleanDrinks and Global Thinkers. Eva was nominated La Femme Formidable 2012 by Marie Claire Magazine.

Her key experience is in process management of Mergers & Acquisitions and strategic & financial guidance of companies.

Eva has a master degree in Financial Economics (MSCi), studied International Asian Politics in Taiwan and is a Certified Management Accountant (CMA). She is expected to graduate in December 2012 for her diploma in International Financial Reporting Standards (DipIFRS) by the Association of Chartered Certified Accountants (ACCA). In 2011, she passed her Colloquium in General & Modern Art in Amsterdam.

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Agenda

Start Time: 10am PST

End Time: 11am PST

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Event Recap

Dear All,

Thank you all for your registration and attending our Funding Tuesday Webinar! It was a huge success with overwhelming positive reactions!

We spoke about Marketing & Social Media. Marketing & (Social) Media is often seen as something that everyone can do. As long as you communicate, send out messages, you will be heard and customers will follow. However, that is myth. Without a proper Marketing Plan, costs can explode, effective campaigns can be missed out on and customers can walk away or worse or don't understand you at all. Marketing is about knowing yourself and your market. It is about shaping your messages so it appeals to your (potential) target customers. It must be executed frequently and consistently. In this presentation we talk about how to create a Marketing Plan and share some tips & tricks on (Social) Media.

We do recommend to become a VIP Member: www.efactor.com/VIP. You then have the right to share your business plan or financials with me, Eva Hukshorn, for 1 time. We will go through it together and I will help you answer your remaining questions and provide you with some suggestions. If you need more help, we can always discuss a coaching-process.

In addition, if you are a VIP Member, you can find the presentation for free in out knowledge base. Notes and Audio are at discount for VIP Members. However, due to reconstruction of our website, these will be uploaded on short notice.

I hope you saw are new totally revamped website, focused on business matching with other entrepreneurs, investors, coaches, business development, customers et cetera. You need to fully upload your profile though, which can be easily done through LinkedIn (edit profile/working experience).

Please follow this link if you would like to order the latest book of the founders of EFactor: Entrepreneurship in the Age of Social Media

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Related documents (FREE FOR VIP MEMBERS)

Related Audio (FREE FOR VIP MEMBERS):

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This blog is part of Funding Tuesday:

Webinars on EFactor on Finance & Funding related topics
In the Knowledge base you will find more and more presentations on Finance & Funding related topics, including the webinar presentations
Upload your Funding Request for free and get exposed to over 25.000 investors in the EFactor community
And if you become a VIP member, we will personally try to support you on your Finance & Funding related questions

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Webinar Program Overview Funding Tuesday + reference to related documents:

June 19: Business Plan Writing - A Roadmap to Success

July 3: Pitching & Presentation - 3 Minutes, 1 Impression

July 17: Strategy - A Vision for the Future, A Strategy for Getting There

July 31: Budgeting & Forecasting - Predicting the Outcome

Aug 14: Working Capital - An Unknown Key to Success

Aug. 28: Capital Management - Playing with Risk

Sept 11.: Funding & Investments - Some Sources are More Equal then Others

Sept. 25: Valuation - Art or Science

Oct 9: Exit Strategy - Nice to Have or Need to Have?

Oct. 23: Bootstrapping - An Alternative Answer to Funding