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EFactor Presents: CopyCrafting 101: Find the winning words

Writing is everything! It attracts attention, it even draws away people. Copy is essential in your brand’s messaging. From marketing to PR to social media campaigns, what you say is crucial to getting the point across. Learn from expert copy writers on how to, “keep it kitschy and concise!”
After attending, you’ll have insights on: 
● How to write interesting copy 
● What attracts attention and what doesn’t 
● The do’s and don’ts of copy 
● What words often trigger spam filters

Andrea is a creative professional born and raised in NYC. She has eight years experience in the music & entertainment field, and six years in fashion. Her expertise lies in creative direction, sales, marketing, and imaging, from concept to execution. She has used this to advise fellow creatives and conceptualize an eponymous line of women's party dresses, along with a lifestyle blog. Andrea plans to continue to build in the worlds of music and fashion specifically and is open to work with like-minded individuals.
Jessica Randazza is Vice President at Interference Inc. and The SuperTouch Group, where she leads strategic development for on- and offline branded consumer experiences for some of the world’s leading companies. Focusing in on driving social communication, each unique experience Jessica crafts is built with the promise of creating digital buzz and scaling through word of mouth. With extensions in digital, marketing, social communications, influencer engagement and public relations, Jessica is someone who really gets creative marketing and how to build dead-on strategic campaigns. Her work has included brands such as Showtime, Whirlpool, Kraft, Diaego, American Express, Gawker, Nestle, and Old Navy.
At the young age of 23, Sara is the founder and head editor of Smallchickbigdeals(dot)com aka #SCBD. Sara is a Jersey Girl raised by the shore, currently residing in Northern New Jersey. Sara graduated from Fairleigh Dickinson University in NJ this past May. Sara specializes in blogging, pr, and social media consulting.
Lauren Rodrigue is a professional copywriter at an NYC-based marketing and events production firm. She also acts as a freelance copywriter for hire, and contributes creative pieces to a number of online publications including VICE/Noisey, The Awl and The Billfold.
Raquel Laneri is a contributing editor at Architizer. Her fashion and arts writing has appeared in such publications as ELLE(dot)com, Newsweek International, The Atlantic, The New Inquiry, and Forbes, where she was previously an editor.

If you have any questions, please contact Janine Just.
Just a tip: If you are planning on attending more than one of our events this year (each city hosts at least six events), why not get our Events Access package for only $45. Enroll today and save!
Please let us know via membersupport if we can assist you with anything at all.
Join the conversation with #efactorevents

Note on Pricing:
Early Bird Special - $10 (Ends 3 weeks before event date, sign up early!)
Regular Price - $15
Price at the door - $20




6:30pm - 7:00pm Pre-Event Networking Session

7:00pm - 7:30pm Keynote Speaker

7:30pm - 8:00pm Panel Discussion

8:00pm - 8:30pm Audience Q&A

8:30pm - 9:00pm Post-Event Networking Session

9:30pm - Event ends



Image courtesy of FreeDigitalPhotos(dot)net

"Really Looking forward to this panel. Stay tuned for some fun interactive sponsors..."

Janine Just on Mar 20, 2013

15.00 for you